• Jen Booton

Souped-Up All-Electric Road Cars to Race in New League

New racing league will feature souped-up all-electric road cars

The world’s first all-electric touring car racing league, Pure ETCR, launched this week in Paris.

Touring car races are popular in Europe and are similar to American stock car racing with key differences. The vehicles tend to be heavily-modified street cars, which can make them more relatable to fans who drive similar, albeit less-souped-up versions, of the same vehicles.

The league says Pure ETCR will further unlock the “incredible potential of high-performance electric vehicles,” much like Formula E.

In this year’s inaugural season, two competitors per brand will go head-to-head at each event. The idea is to create a “platform for the biggest automotive manufacturers to showcase their latest electric production cars in the intense environment of the racetrack,” says the league.

The first event will take place at the end of July at the Salzburgring race track in Austria. A week later, the series will head to Copenhagen where riders will battle on a street circuit. They’ll also head to Denmark and Asia with late-season races in South Korea and China. Non-critical showcase events will be held before the start of the season, in the U.K., and at the end of the season, in Daytona, next January.

The league is being promoted by Eurosport Events, the company behind the WTCR – FIA World Touring Car Cup. The company plans to evolve the league into an FIA International Series next year with an eight-round calendar across Europe, Asia and North America and driver/manufacturer titles on the line for the first time.

2020 PURE ETCR Calendar:

July 9/12 – Goodwood Festival of Speed, UK (time trial only)

July 24/26 – Salzburgring, Austria

August 1/2 – Copenhagen, Denmark

October 16/18 – Inje Speedium, South Korea

November TBA – Guangdong, China

January 30/31, 2021 – 24 Hours of Daytona, USA